Most SME owners are running a business that depends entirely on them knowing everything, deciding everything, and holding everything together.
That is not a business. That is a job with overhead. ProfitMax was built to change that.
A business with five executives has a CFO watching the numbers, a COO running the operations, a CHRO developing the people, a CSO building the strategy, and a CMO driving the revenue. Each discipline runs in parallel. Each one feeds the others.
An SME owner runs all five. Without a system, without a structure, and without the time to do any of them properly.
The result is a business that generates revenue but cannot seem to hold on to profit. Where the owner works harder each year but the margin does not move. Where growth feels like it creates more problems than it solves.
This is not a management failure. It is a structural gap. The disciplines that large businesses install as departments have never been packaged into a form an SME can actually use.
Until now.
A Nine-Step, 180-Day Profit Transformation System
ProfitMax Framework® is a nine-step, 180-day profit transformation system built specifically for SME owners. It maps the working disciplines of a full C-suite — CFO, COO, CHRO, CSO, and CMO — into a sequenced programme that one owner, or a small leadership team, can run without five executive salaries.
Each step builds on the one before it. The first sixty days establish financial clarity — where your profit is going and why. The next sixty days build the strategic execution layer — goal setting, team alignment, revenue improvement, and resource planning. The final sixty days install the performance discipline — benchmarking, accountability rhythms, and team development.
At Day 180, the cycle closes. The system carries forward everything that worked, and the next cycle begins from a higher base.
The platform runs the process. AI assists at every stage. Every tool, template, and tracker your business needs is built in.
Building Value You Can Eventually Sell
A business that runs well today is not the same as a business someone will pay a premium to acquire tomorrow. Buyers and investors price a business on more than this year's profit — they look at whether the numbers are clean, whether the business depends entirely on the owner, whether there is a documented system, and whether the team can run without the founder in the room.
Every step in ProfitMax feeds directly into that picture. Clean financial ratios from Step 1 and 2. Documented strategic objectives from Step 3. A team that can execute without the owner from Step 4. A pricing and revenue model that is provable, not anecdotal, from Step 5. A reporting and accountability rhythm a buyer can audit from Step 7 and 8. By the time you reach Day 180, you are not just running a more profitable business — you are running a more valuable one.
Jocelyn Lim FCA (Singapore), FCCA (UK), ChFC, CFP has spent forty years in multi-disciplinary financial advisory — from public accounting and Big 4 tax practice to insurance, financial planning, and business transformation consulting.
In 2010, she built one of Singapore's earliest SaaS platforms for SME performance management. It worked. The training modules, the accountability system, the development tracking — all of it ran. In 2017, she closed it. The technology was moving faster than a non-technical founder could keep up with, and the burn rate was not sustainable.
The 2026 version is what 2017 should have been. Built with AI as a co-pilot through every architectural decision. Nine steps. Three stages. One continuous cycle. The methodology that started fifteen years ago lives inside a platform that can now support it properly.
Every Tool the Nine Steps Require
Financial Clarity Dashboard
Twelve key ratios tracked from your own figures, so you always know where profit is being made and where it is being lost.
Profit and Cash Flow Audit
A structured diagnostic that identifies your profit gap and gives you a number to close, not just a feeling that something is wrong.
OKR and Goal Setting
Three to five strategic objectives with measurable key results, cascaded from owner to department to individual so the whole business is pulling in the same direction.
Revenue Improvement Plan
Pricing strategy, scope clarity, and a Value Progression Model that shows you where your next revenue increase comes from.
Operating Budget Builder
Every fixed and variable cost mapped against your goals, so your spending decisions are grounded in a plan, not a gut feel.
Balanced Scorecard Dashboard
Five perspectives covering financial, customer, internal process, people and capability, and sustainability — giving you a board-level view of your business at any point in the 180 days.
AI Strategy Report
A structured AI adoption plan built around your business, your stage, and your role — not a generic tool comparison.
Individual Development Plans
Every staff member carries their own development plan. Supervisors sign off. The system tracks progress.
Cycle Intelligence
At the end of every 180-day cycle, your data carries forward. The next cycle starts from where this one ended.
Founding-Fifty Early Bird
ProfitMax SME Team is now open. The first fifty subscribers secure access at SGD 197 per month — locked for life, for as long as your subscription remains continuous.
SME Team includes multi-user access for your leadership team, 150 AI actions per month, and the full nine-step framework.
This offer will not be extended once fifty seats are filled.
Founding-fifty members receive ProfitMax SME Team at SGD 197 per month, locked for life, for as long as your subscription remains continuous. If your subscription lapses for any reason and you later rejoin, you will return at the prevailing rate, currently SGD 297 per month.
In return, we ask founding members for two things: your honest feedback as you work through the framework, and your willingness to share a testimonial or case study once you have seen results. This is a founding relationship, not just a subscription.
14-day money-back guarantee — founding fifty only. If ProfitMax is not right for your business, write to us within 14 days of your first payment. Subscribers who have completed fewer than three steps and have not generated an AI Strategy Report will receive a full refund, no questions asked. This guarantee applies exclusively to the founding-fifty cohort.
What happens if the founding fifty fills up while I'm deciding?
Seats are first-come, first-served. There is no way to reserve a seat in advance — once fifty subscriptions are confirmed, the rate reverts to SGD 297 per month for all new subscribers.
Is the book included in the founding-fifty offer?
No. This offer covers ProfitMax SME Team platform access only. The book is sold separately.
Can I cancel any time?
Yes. ProfitMax SME Team is billed monthly with no lock-in contract. If you cancel and later rejoin, you would return at the prevailing rate rather than the founding-fifty rate.
What if I'm a solo operator, not a team — can I still join this offer?
This specific offer is for SME Team. If you're running solo, ProfitMax SME Solo is available separately at SGD 97 per month — write to [email protected] and we'll point you to the right plan.
Is my data secure?
Yes. Your data is handled in accordance with Singapore's PDPA, with appropriate safeguards in place for any data processed outside Singapore. Full details are in our Privacy Policy.
What's the 14-day guarantee, exactly?
If you've completed fewer than three steps and have not yet generated an AI Strategy Report within your first 14 days, you can request a full refund, no questions asked. This guarantee is exclusive to founding-fifty members.
Reserve Your Founding-Fifty Seat
Your access link will be sent to your inbox immediately after you submit this form.
Not ready to commit yet? Book a 15-minute call with Jocelyn first — no pressure, just a conversation about whether this is the right fit.